We work with communities block by block. 

The Urban Heat Island presents real challenges for big city residents - high energy costs, the need for more power plants, pollution and its accompanying health hazards. These problems are daunting, especially for struggling nonprofits. Serving some of New York City’s neediest, The Bowery Mission invest in our communities, but often there isn’t a lot left over for sustainability. Going green is all the rage. Yet, sometimes it seems out of reach for those that could benefit the most from cost-saving, people friendly projects.

WRP believes in environmental change for the social good. Our method of rooftop sustainability is comparatively cheap (costing much less than solar or green roofing) and our projects are sponsored, so that there is no bar to entry. We help busy do-gooders find the door to more sustainable future.

Our partnerships with housing associations, nonprofits, and community groups are invaluable to our efforts – as are the private homeowners and advocates that spearhead many of our projects. Check out our featured block projects, nonprofit projects, and do-it-yourself initiatives!

Our buildings are works in progress.

White Roof Project nonprofit partners learn from their experience with sustainability and lay the groundwork necessary to seek funds for additional 'green' projects. White roof partners have utilized knowledge gained during our partnership to apply for rooftop garden grants, funds for solar panels to work in conjunction with their white roof, and many in-building sustainability initiatives. We are proud to help introduce communities and nonprofits to new potential donors and creative affordable ways to be better neighbors.

model blocl

East 4th Street Model Block

In summer 2011, we were proud to sponsor the coating of 20 cooperatively owned rooftops on the Lower East Side. This historic neighborhood’s high energy consumption can be reduced by multiplying the benefits of white roofing via the coating of adjacent rooftops, which share cooling effects. Our project launched the Go Green Lower East Side initiative, a comprehensive effort curb climate change, reduce stress on our city’s power grid and save residents money while introducing community activists to potential sustainable partners in their neighborhood.

We are working to include every single building on East 3rd and 4th Streets between Bowery and 2nd Avenue and beyond in our model block project. Working with Cooper Square Committee, we have identified new buildings in need of funding. Help us get them done.

Read more about the model block and see a case study on our efforts here

The Bowery Mission

Our inaugural project is best described by the experience of our volunteers. Hundreds of activists helped coated Bowery, read a testimonial here. This roof continues to grow and change with a new green roof atop our coating. Help the Bowery Mission expand their rooftop garden. Visit their website to get involved.


East 8th and 9th Streets Model Block Expansion

Working with volunteers from NYCares and Operating Engineers Local 94 we expanded our model block to include additional low-income housing buildings on East 9th Street, East 8th Street and East 4th Street. Model block partners include Fourth Arts Block, Cooper Square MHA, The Manhattan Borough President and all of Go Green Lower East Side, CoolRoofs° NYC. Be Social Change, Operating Engineers Local 94, All Souls Church, Downstate Young Democrats, Manhattan Young Democrats.

East 4th Street Model Block Part III

An extension of our model block on East 4th Street and Avenue C.


Local 94 lott CDC

Lott Community Development Corporation

We started the Lott CDC block project in 2013. So far, we’ve coated one building; many more prospects are on the 2014 painting list. Our first Lott CDC project was sponsored by Operating Engineers Local 94.

We're expanding our footprint in Harlem next year. Live in or like this neighborhood? The Lott Community Development Corporation Project could be for you. The Lott Community Development Corporation was founded on a single mission: to build a better quality of life for New York’s elderly, those who were formerly homeless, and individuals of low to moderate income. The organization accomplishes this mission by building safe, sustainable, beautiful housing, and providing supportive services that help residents lead independent and fulfilling lives.

astoria rooftop


Lexington School for the Deaf

This very large project (almost 100,000 square feet) needs additional volunteers and donors. Email info [at] whiteroofproject [dot] org to get involved. The Lexington School, founded in 1865, is the largest school for deaf students in New York State.  It educates deaf children from ages 0-21. Lexington students come from all five boroughs of New York City, and a number of students have other disabilities in addition to deafness, including mobility and mental impairments.  Lexington prepares all students to continue on to college, vocational education, job training, or a placement that will support them to live a responsible, productive lives.  The Lexington School and Center for the Deaf provides education and services to about 2,500 deaf and hard-of-hearing people annually. 

La Mama

Read about our experience coating La Mama on our blog. La Mama partners include Great White Coatings and Allied Building Products.

La Mama

The DeVine Press Building 

Superstar volunteers like Brianne Golden are the core of what we do. Inspired by our work on the Lower East Side, Shoot Digital (a digital imaging, retouching, + photography studio) in collaboration with T&J Construction Corporation coated their 13,000 square foot roof a glossy shade of white in fall 2011. Thank you do-it-yourselfers!

IMG Warehouse

We’re proud to assist private businesses that come to us seeking advice on the benefits and process of white roofing. This warehouse boasts a huge 220,000+ square feet of rooftop space. Now that’s a white roof! This particular project hails from Illinois, but we we’ve also helped facilitate DIY projects in states such as Florida, Oregon, and New York. We also provided white roofing advice to volunteers in more than five countries.

Read about our many other DIY projects across the country on our blog!

Pitt Street

Our Pitt Street project is a partnership with BRC (Bowery Residents' Committee), which servers homeless New Yorkers.  Founded in 1971 by lodgers of the Bowery's old skid row, BRC is a leading provider of housing and services to well over 10,000 of New York City's neediest individuals. This project was completed with the help of our friends at Green City Force. Green City Force is a green workforce training program for unemployed and under-employed New Yorkers.  



Trinity Lutheran Church

Thank you to the many supporters who helped make our first Queens, NY project possible. This rooftop was sponsored by USPowerGen. Coating and labor assistance were provided by EPOX-Z coatings.

Staten Island Meals on Wheels

Meals on Wheels of Staten Island is leading the effort to make sure the elderly people in our community receive nutritious meals and the human connection they need to help them live independently. They currently serve over half  a million meals per year to our clients.

Meals on Wheels delivers two meals (one hot and one cold) each day, five days a week, between 11 a.m. and 1 p.m., except for major holidays. Three frozen meals can be delivered on Saturday morning for weekends.


Boys and Girls Club of Fresno, CA

Our first sponsored project in California is in process and is being funded by PG&E. 

Upcoming Projects

We're recruiting new buildings, communities, neighborhood partners (and even new cities) all year long. To identify a building or learn more about working with us email info [@] whiteroofproject.org.