The Bowery Mission

Our work started in September of 2010 with the coating of the Bowery Mission homeless shelter and homeless services organization in New York City. At that time, we were just a few activists with a desire to do one project. We didn't know how the painting was going to go. We started by raising money for the coating; then we recruited volunteers. We were shocked when 100 people showed up to participate on the first day. The project was so successful that we decided to become a nonprofit organization. 

Our inaugural project is best described by the experience of our volunteers. Read a testimonial here


model blocl

The Model Block

The Model Block refers to the coating of 20 cooperatively owned rooftops on the Lower East Side. This historic neighborhood is one of the highest per capita energy using neighborhoods in New York State. Our efforts multiplied the benefits of white roofing via the coating of adjacent rooftops. Buildings that share walls also share cooling benefits. 

Nearly 100 volunteers were part of our painting project, which launched the Go Green Lower East Side initiative (GGLES). GGLES is a comprehensive effort curb climate change, reduce stress on our city’s power grid and save residents money while introducing community activists to potential sustainable partners in their neighborhood. GGLES partner groups are still working to create a model block for sustainability. In addition to white roofs, many of our buildings received energy efficiency retrofits, weatherization, and boiler replacements. Commercial recycling and composting programs are also a part of the model block effort. 

Read more about the model block and see a case study on our efforts here


La Mama

La Mama

La MaMa is dedicated to the artist and all aspects of the theatre. Ever since Ellen Stewart founded La MaMa in 1961, their interest has been in the people who make art, and it is to them that they give their support with free theater and rehearsal space, lights, sound, props, platforms, and whatever else we have that they can use to create their work. La MaMa is the place where emerging artists learn from established artists and where artists from around the globe share work and ideas. Our work helped cool the artist living space of La MaMa. 

Read about our experience coating La Mama on our blog. La Mama partners include Great White Coatings and Allied Building Products.

DIY Program Launch; IMG Warehouse

We’re proud to assist private businesses that come to us seeking advice on the benefits and process of white roofing. This warehouse boasts a huge 220,000+ square feet of rooftop space. Now that’s a white roof! This particular project hails from Illinois, but we we’ve also helped facilitate DIY projects in states such as Florida, Oregon, and New York. We also provided white roofing advice to volunteers in more than five countries.

Read about our many other DIY projects across the country on our blog!

East 8th and 9th Streets Model Block Expansion

Working with volunteers from NYCares and Operating Engineers Local 94 we expanded our model block to include additional low-income housing buildings on East 9th Street, East 8th Street and East 4th Street. Model block partners include Fourth Arts Block, Cooper Square MHA, The Manhattan Borough President and all of Go Green Lower East Side, CoolRoofs° NYC. Be Social Change, Operating Engineers Local 94, All Souls Church, Downstate Young Democrats, Manhattan Young Democrats.


East 4th Street Model Block Expansion 

An extension of our model block on East 4th Street and Avenue C.


Local 94 lott CDC

Lott Community Development Corporation

The Lott Community Development Corporation was founded on a single mission: to build a better quality of life for New York’s elderly, those who were formerly homeless, and individuals of low to moderate income. The organization accomplishes this mission by building safe, sustainable, beautiful housing, and providing supportive services that help residents lead independent and fulfilling lives. Our first Lott CDC project was sponsored by Operating Engineers Local 94.


The DeVine Press Building 

Superstar volunteers like Brianne Golden are the core of what we do. Inspired by our work on the Lower East Side, Shoot Digital (a digital imaging, retouching, + photography studio) in collaboration with T&J Construction Corporation coated their 13,000 square foot roof a glossy shade of white. 

Trinity Lutheran Church

Trinity Lutheran Church serves its Queens community. This project was sponsored by USPowerGen.



Staten Island Meals on Wheels

Meals on Wheels of Staten Island is leading the effort to make sure the elderly people in our community receive nutritious meals and the human connection they need to help them live independently. They currently serve over half  a million meals per year to our clients. Meals on Wheels delivers two meals (one hot and one cold) each day, five days a week, between 11 a.m. and 1 p.m., except for major holidays. Three frozen meals can be delivered on Saturday morning for weekends.

Lexington School for the Deaf

The Lexington School, founded in 1865, is the largest school for deaf students in New York State.  It educates deaf children from ages 0-21. Lexington students come from all five boroughs of New York City, and a number of students have other disabilities in addition to deafness, including mobility and mental impairments.  Lexington prepares all students to continue on to college, vocational education, job training, or a placement that will support them to live a responsible, productive lives.  The Lexington School and Center for the Deaf provides education and services to about 2,500 deaf and hard-of-hearing people annually.   


Pitt Street 

Our Pitt Street project is a partnership with BRC (Bowery Residents' Committee), which servers homeless New Yorkers.  Founded in 1971 by lodgers of the Bowery's old skid row, BRC is a leading provider of housing and services to well over 10,000 of New York City's neediest individuals. This project was completed with the help of our friends at Green City Force. Green City Force is a green workforce training program for unemployed and under-employed New Yorkers.

Boys and Girls Club of Fresno

 The Boys and Girls Club of Fresno is our first sponsored in California. This project is funded by PG&E.


Coming Soon 


Our buildings are works in progress.

White Roof Project nonprofit partners learn from their experience with sustainability and lay the groundwork necessary to seek funds for additional 'green' projects. White roof partners have utilized knowledge gained during our partnership to apply for rooftop garden grants, funds for solar panels to work in conjunction with their white roof, and many in-building sustainability initiatives. We are proud to help introduce communities and nonprofits to new potential donors and creative affordable ways to be better neighbors. 

Upcoming Projects

We're recruiting new buildings, communities, neighborhood partners (and even new cities) all year long. To identify a building or learn more about working with us email info [@] whiteroofproject.org.