Partners in Paint: East Village Community Coalition

A note about one of our newest partners from our Volunteer Coordinator Kendra Pierre-Louis: We’re huge fans of the East Village Community Coalition (EVCC), and not just because they graciously gave us a space to eat and access to their bathrooms while we were coating (a different) building in their neighborhood last week 

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Painting La Mama

Millions of rooftops in America are made of tar, and they absorb an enormous amount of heat during the summer months. White Roof Project covers rooftops solar-reflective white coating, immediately reducing temperatures inside and out. 

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Skyline Party with White Roof Project’s Partner, FAB

A message from our ED, Heather James!

Please join me a Skyline – a party to benefit Fourth Arts Block, White Roof Project’s model block partner. Your drinks are included with admission price! Plus you get live music and a great view on Tuesday, June 19th at 7:00pm

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Painting The Model Block Project

A mini-documentary about White Roof Project's flagship painting project "The Model Block Project".

Video By:
Matt Dunne
Justin Baez
Eric Abram
Adam Matos
Andrew Sclafani

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SUSTAIN: the Model Block Project

This past year we’ve been working with Fourth Arts Block on our model block project (Remember this?)

Check out what FAB is about and learn about other orgs they partner with in the video below, our ED Heather James pops up around 2:10.

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It’s Shop Your Values Week!

We’re excited to announce our participation in the city’s first Shop Your Values Week! Join thousands of New Yorkers in pledging to shop locally, ethically and sustainably from May 3-10 in NYC in support of hundreds of businesses that are engaging their community, supporting employees and improving the environment.

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Welcome Kendra Pierre-Louis

Remember when we were asking to have some new positions filled? Well some pretty awesome people stepped in to fill them! Kendra is our new Volunteer Coordinator and we couldn’t be more excited to have her on board!

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TEDx Talk THIS Saturday at Seton Hall!

This Saturday, April 21st our founder Juan Carlos PE will be speaking at the TEDx conference at Seton Hall! We are delighted for this opportunity! You can click through to their site to register: http://www.tedxsetonhall.us/ TEDx gives us the opportunity to bring together both leaders in their fields and undiscovered talent within our communities.

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Roof Painting in NOHO this Spring with Shoot Digital!

Just a block north of the “model block” in NoHo, the White Roof Project has made some friends at the historic DeVinne Press Building on the corner of East 4th Street and Lafayette.

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NYC White Roof Requirements Update

The City Council recently made the cool roofing requirements stricter in the NYC building code! We want to thank the members of the City Council who signed on to this important change! Download the Pdf and read the report here: 

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