Join Us and Kickoff 2015

Our season has begun! If you are in New York City, join us as we celebrate the start of our fifth year painting. 



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2015 Season

Our 2015 season officially kicks off on April 18th in New York City. We're getting started early this year so that we can join hundreds of volunteers on Wagner Cares Day. Each year, faculty and staff from New York University's Wagner Graduate School of Public Service volunteer around New York City to clean, green, and serve. Volunteers on our project will coat the rooftop of a low-income building in Manhattan. 


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DIY Mexico

A Mexican hotel chain is using our DIY Packet to coat rooftops white. This year, three hotels with 859 rooms each will get shiny new white rooftops. White roofs are catching on Mexico, which is part of Global Cool Cities Alliance launched in 2010 with support from the International Energy Agency. We'll check in with our southern neighbor to get pictures of their work and updates on their progress. 

Download our DIY packet to start your own project. 


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In the News in 2015

Spring is here and White Roof Project is back in the news.


In this article for How We Get to Next we talk about the benefits of white roofing and the value of targeted strategies. By putting white roofs in the right places, we are part of a multifaceted approach to energy savings. 
Also featured: our friend Kurt Schickman from Global Cool Cities Alliance
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We're on the map! Help us add all WRP projects to this bird's eye view of New York City. There are a lot of white roofs to add. 


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DIY potential at VCU

A DIY is in the works at VCU! A few weeks ago we were contacted by an intrepid student at Virginia Commonwealth University. She's working with a team to plan a huge white roofing event on campus with the help of our DIY packet and video. 


In this post, VCU student Chelsea Halladay tells us her white roofing story. Her goal is to white coat two buildings on campus. The targeted rooftops are 36,000 square feet and 13,000 square feet. With an expected savings of $60,000 per year and $24,000 per year respectively, Chelsea's planned DIY would be a great benefit to the university. 

Here's what Chelsea told us about her interest in white roofing: 

We were assigned to think of a local project that could get communities involved and/or spread awareness of environmental topics. I am extremely passionate about our mother, Earth. She is our home and sanctuary, we must respect her and take very good care of her. The way our cities were built and the overall infrastructure has created unforeseen consequences and now we are paying the price (literally!). So I feel a personal duty to fulfill any action plan I can in order to protect the well-being of our planet, AND everyone living on it. It's all about give and take, we just need to step up our GIVE GAME. That's what this whole White Roofs RVA [Richmond, Virginia] project is about, is giving back to the environment. I truly trust the impact these "simple" changes could have if we are granted the permission to proceed. Not only would the school be benefitting, but so would the city of Richmond Virginia as a whole.

Chelsea Halladay is working with a partner and two professors to accomplish this project. She also hopes to get other students involved. Here's how she described her current partners,

Daniel McGarvey, PhD is my Environmental Studies Senior Seminar professor. He just wants us to succeed and to feel a sense of self-accomplishment once the projects are complete.

Laura Chessin is a Graphics Design Senior Seminar professor. She loves the environment also, and naturally found herself collaborating with Dr. McGarvey. She encourages us to stay active with environmental issues and to be aware of current local affairs. 

Zac Carroll is my group partner! His whole theme as an artist is black/white/grey scale. When he read that the project involved black and white he was immediately excited to work on the visual aspects of white roof promotion at VCU. 

Editor's note: Virginia Commonwealth University has not yet agreed to White Roofs RVA's proposal. This project is contingent upon funding and is in the preliminary stages of planning. Good luck VCU! 


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Article on NationSwell: The Rooftop Decoration That Could Cut Your Energy Cost

The White Roof Project has been turning the tops of buildings white since 2010.

The White Roof Project does one, simple thing: It coats buildings’ roofs with a paint-like, white, reflective coating. Traditional roofing materials (like black tar), convert sunlight to heat — dramatically raising the interior temperatures and increasing cooling costs. Coating a roof white reflects the sunlight, drastically reducing its temperature and that of the building’s interior and surrounding environment.

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Our 2014 - Talk with Our Founder

Juan Carlos, Founder of White Roof Project, discusses the organizations past successes and future potential. 

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Change Maker Series: Interview with Chris Helmuth of Hands on Phoenix

Reflecting on a Cool Roof Program Concluded We recently spoke with Chris Helmuth from Hands on Greater Phoenix. Hands on Greater Phoenix is a civic engagement program that matches volunteers from across the city with community organizations and government agencies in need of service.

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