We're a group of environmentalists making tangible change.
Problem: Urban areas have dark surfaces, like rooftops, that trap heat. Cooling the buildings below wastes energy and is expensive.
Solution: Painting roofs with solar-reflective white coating.
Millions of rooftops in America are made of tar, and they absorb an enormous amount of heat during the summer months. By coating black tar roofs with a white solar-reflective paint we immediately reduce temperatures inside and out.